• 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18


Chances are, you've got a website. But, is it working for you?

To answer this question, you first must understand what your site should be doing for you.

The objectives for your website must by synced with the expectations of your customers, your vendors and your partners. Common site objectives include:

Leveraging Client's Hot Buttons

This could be the most important objective for your site. For example, if your business is a high-end restaurant, you could consider using dramatic photography and hunger-inspiring descriptions of your best-selling appetizers, entrees and desserts. If it's a technical product that you're selling, focus on metrics that demonstrate the ability of the product to increase productivity, reduce cost or improve efficiency. Sales on the web is the same as it's always been: sell the sizzle, not the steak. Your customers don't care what your product or service is - they care about what it does for them.

Make It Easy to Buy

If your prospective customers visit your site and conclude, "these people get it, they understand my business," then you're well on your way to sales. Your site must instill trust that you inherently know their issues and have the competence to offer appropriate, effective solutions. Your site should be kick-starting your sales process by providing customer-focused content that underscores the benefits of your products in challenging situations that your prospects routinely encounter. Using landing pages and other tactics to capture customer contact information can reduce your sales cycle, and make your salespeople very happy in the process!

Make It Easy to Use - And Continue Using

The easier your site makes it to buy, use and benefit from your products, services or solutions, the more likely it is that people will do so, given competitive pricing and a value equal to your competitors. Demonstrating your understanding of the customer's needs and wants on your website, along with showing believable metrics go a long ways in showing that your products can make client's lives easier and their jobs more productive. Videos, white papers, testimonials should all be used on your site, provided that they're simple and clear and truly add value.

Contact your Royale Class Web & Digital Architecting Department today to begin discussing how your site can increasingly deliver value to your marketing and sales efforts without breaking the bank.